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Okay, so it seemed that this was on track to be a massive hit.īut how is it possible that such a niche group were able to sustain immediate success and continue to double down on it day after day? In my opinion, it has to do with the fact that the community is so niche and that the Kickstarter had very smart goals and tiers in place. The next time I looked the project had already attained its goal. I was linked to the Hatoful Boyfriend Kickstarter right when it launched, felt amused by its existence, and went to bed. However, it was hard to say for certain how many people would end up showing their support. Erick Scarecrow’s goal of $25,000 seemed totally feasible for getting a handful of small plushies out for production. That’s why the plush project concerned me. The game offers far more than awkward laughs, too, as the storyline leads to very heartfelt and even serious places.Įven so, the actual community of people who unabashedly adore Hatoful Boyfriend is a pretty niche group within the visual novel community. Despite the different in species, she also has the potential to fall in love with one of multiple birds. In this visual novel, players take the role of a high school student who is the only human among various bird students. Many gamers out there have heard of Hatoful Boyfriend thanks to its incredibly unusual premise. On November 3, a lovely crowdfunding project with the (surprisingly shouty) name of “ HATOFUL BOYFRIEND OFFICIAL PLUSH PROJECT! ” flapped onto Kickstarter.